Lisa Williams has been a leader and innovator in marketing and sales for some of the world’s most iconic personal development brands for over 25 years.
During her early career, she was instrumental in developing Chicken Soup coauthor Mark Victor Hansen’s worldwide seminar, publishing, media and speaking empire—building his career from a busy speaking schedule to a multi-million dollar enterprise that encompassed publishing contracts, strategic alliances, coaching programs, infomercials, and internationally marketed mega-events, among many other revenue streams.
Over the past 10 years, she’s served as Vice-President of Marketing for The Canfield Training Group, playing a pivotal role in expanding Jack Canfield’s career through the marketing of his global brands including The Success Principles, Breakthrough to Success, Train-the-Trainer and Canfield Coaching—now sold in 30 different languages in 108 countries.
But Lisa isn’t just a manager and “idea person.” She orchestrates the development of new fans and followers, migrates them into Jack’s marketing funnel through compelling offers, and turns them into delighted buyers through a unique sales-lead-to-sales-conversion system she created.
She is personally involved in the day-to-day development and deployment of cutting-edge marketing, social media, advertising, PR, and advocacy campaigns that keep Jack Canfield’s message in front of millions of fans and prospective buyers worldwide.